Hey, guess what!? You don’t need SEO for your website to be successful!
That’s probably an unexpected statement coming from a company that does SEO, right? The thing is, we’re not slitting our own throats here. While you don’t NEED it, SEO is the single best weapon in most websites’ arsenal.
It’s all about getting traffic (and the eyeballs associated with that traffic) to your website, right? Well, you can do that in a number of ways. Paid ads are great, like Google AdSense, Facebook Ads, Twitter Sponsored Tweets, Chitika, and any number of other ad networks out there.
Paid ads work great for certain things, including niche ecommerce sites where people are ready to buy NOW and the product is fairly cheap. Think tote bags, coolie cups, toiletries, that sort of thing. The sort of products that the buyer doesn’t need to know or care much about the brand – commodity products. If you’re in that sort of market, great! Paid ads will rock for you.
The problem with paid advertising is that once you quit spending your traffic is cut off – that’s it, the hose is turned off. You get literally nothing from your investment other than the clicks you paid for. (SEO on the other hand builds and builds and you can see dividends from your SEO campaign YEARS after it’s finished.)
Another way to get traffic is from referring sites. Sites like Pinterest or Stumbleupon are great ways to get traffic and if you do it right you can get a ton. Now in some ways this working on links from referring sites is also considered SEO, but for the sake of argument, let’s take it as a separate strategy.
The problem with working with referring sites like this is that it takes a lot of time and there’s nothing surefire about getting a lot of traffic from it. Typically, referring traffic comes in drips and drabs unless you can get something to go viral – and there’s no way to for sure make that happen.
The only other way to get people to your site is get your site to show up in the organic search results of a site. That’s it.
Now how do you get your site into those search results? Maybe you’re lucky and your businesses brand is widely known already. People know to search for “ABC Widgets” and they type it into a search engine and your site comes up number 1. Awesome! You don’t NEED SEO.
But if you want to increase traffic and grow your business more, you could certainly use SEO tactics to do help that.
Most companies aren’t lucky enough to have their brand name be so well known. People won’t know that you even exist much less to search for “ABC Widgets”. All they can do is type in what they’re looking for, perhaps their location and see what results pop up.
And you want to be there, on the first page and even better if it’s in the top 5 search results.
So your businesses might not NEED SEO, but it sure as hell could USE SEO!