SEO Strategy Part 3 – Backlinks and Linkbuilding

This is the 3rd post in a 3-part series. Here are all the posts: SEO Strategy Part 1 – Site Structure And On-Page Elements SEO Strategy Part 2 – Content Is King SEO Strategy Part 3 – Backlinks and Linkbuilding —————- Backlinks are simply links back to your site. I don’t know why they’re not called linkbacks, but sometimes they are called simply links or incoming links.   The number and quality of links to your site matters greatly for your search...

SEO Strategy Part 1 – Site Structure And On-Page Elements

I’ve written before about what search engine optimization (SEO) is in a nutshell. That was just the 10,000 foot view – in this post we’ll get a little more specific. There are lots of elements of SEO and even this post is really only scratching the surface. But we’ll break things down a little into major parts. This is the 1st post in a 3-part series. Here are all the posts: SEO Strategy Part 1 – Site Structure And On-Page Elements SEO Strategy Part 2 – Content Is King SEO Strategy Part 3 – Backlinks and Linkbuilding Site Structure And On-Page Elements The first section we’ll talk about is your site...

Setting Up An External Domain To Target Your Main Keywords

A while back I talked about how Dealer.com sites have a huge ring of websites to generate backlinks to their dealers sites.  Well I’ve been doing my own linkbuilding and figured I’d share some things with you. I’ve long been a fan of using keywords in your domain name for SEO purposes. For instance, if you want to rank for “Star Wars leveling guide“, your URL should have those words in it. Or in the case of an auto dealer, how about if you want to rank for “Dayton Dodge...

Turning To The Dark Side: A Grey Hat Linkbuilding Story

Here’s a funny SEO story. Dealer.com sites do really, really well in the search engine rankings. If you’re not familar, Dealer.com makes sites for auto dealers – they’re mostly pretty much just cookie cutter sites and you can spot them a mile away. Also I think a lot of different dealers are forced to use them by the parent company. Well if you look at them, they’re not really set up for SEO really well. They don’t have a lot of great keyword-rich text and aren’t built that...