Site Case Study: A Great Example of SEO Success

A friend of mine made a really nice site. He’s a younger guy and had to make something for a final project before graduation at Full Sail University. The site is kickasshumor.com: The content is fairly straightforward – some adult humor that might be considered unacceptable by some. Me, however, I love it 🙂 For instance: When the zombie apocalypse finally happens, I’m moving to Washington D.C. I figure the lack of brains there will keep the undead masses...

SEO Strategy Part 2 – Content Is King

I’ve written before about what search engine optimization (SEO) is in a nutshell. That was just the 10,000 foot view – in this post we’ll get a little more specific. This is the 2nd post in a 3-part series. Here are all the posts: SEO Strategy Part 1 – Site Structure And On-Page Elements SEO Strategy Part 2 – Content Is King SEO Strategy Part 3 – Backlinks and Linkbuilding ——— “Content is king” – it’s saying that’s been around for a long time and in the world of SEO it is completely...

Why Your Company Needs To Be Blogging, NOW!

Much too often I’ve heard excuses from companies about not blogging. “Who has time to blog?” they’ll say. Or, “I’m XX years old, I’m too old to learn how to blog.” Some say that no one in their company can write. Stop it. Stop the excuses, or to pick up an old phrase from Susan Powter, stop the insanity! The term “blog” may have strange or negative connotations to some people, but in our eyes it just means creating content on a regular...

Why Your Website/Company Needs SEO

(If you need a primer on what SEO is, click here!) If you’re on the Web, you need SEO. If you have a company, you need to be on the Web. Therefore we logically conclude that if you have a company, you need SEO! :-p Look at it this way: if the only way to find a company was in the phone book (remember those things?) and everyone else was advertising in the phone book and you weren’t – how much business are you going to...

Setting Up An External Domain To Target Your Main Keywords

A while back I talked about how Dealer.com sites have a huge ring of websites to generate backlinks to their dealers sites.  Well I’ve been doing my own linkbuilding and figured I’d share some things with you. I’ve long been a fan of using keywords in your domain name for SEO purposes. For instance, if you want to rank for “Star Wars leveling guide“, your URL should have those words in it. Or in the case of an auto dealer, how about if you want to rank for “Dayton Dodge...

SEO Is Mostly About Creating Great Content

Do you want to know the secret to SEO? Many so-called experts would have you believe there’s some sort of arcane magic that only they know. That by paying them a boatload of cash, they’ll add obscure code to your website that search engines will love and your site will rocket up the rankings. While it’s true there are things you can do to make sure your site is more easily indexed, the truth about SEO is really quite simple. Create great...