Do you want to know the secret to SEO? Many so-called experts would have you believe there’s some sort of arcane magic that only they know. That by paying them a boatload of cash, they’ll add obscure code to your website that search engines will love and your site will rocket up the rankings.

While it’s true there are things you can do to make sure your site is more easily indexed, the truth about SEO is really quite simple.

Create great content.

Just type, baby. Or record. However you want to create content, just do it and the SEO will come.

That’s it.

Search engines will love it, as will visitors.

The problem is that most companies don’t have the time or knowledge to be able to create great content. On the flip side, SEO companies don’t know about your company so how can they create solid content for you?

It’s a different era, one in which consumers expect companies to be more human, more real. You must find your voice and communicate it clearly, whether it’s on your site’s blog, Twitter, Facebook, YouTube, or in any other format or on any website.

Tell your story, create compelling content and the SEO will mostly take care of itself. Sure, there’s a little more to it than that (mostly in backlinks) but it’ll get you off to a great start!