Why Your Company Needs To Be Blogging, NOW!

Much too often I’ve heard excuses from companies about not blogging. “Who has time to blog?” they’ll say. Or, “I’m XX years old, I’m too old to learn how to blog.” Some say that no one in their company can write. Stop it. Stop the excuses, or to pick up an old phrase from Susan Powter, stop the insanity! The term “blog” may have strange or negative connotations to some people, but in our eyes it just means creating content on a regular...

Why Your Website/Company Needs SEO

(If you need a primer on what SEO is, click here!) If you’re on the Web, you need SEO. If you have a company, you need to be on the Web. Therefore we logically conclude that if you have a company, you need SEO! :-p Look at it this way: if the only way to find a company was in the phone book (remember those things?) and everyone else was advertising in the phone book and you weren’t – how much business are you going to...

Blogging Isn't Blogging, It's Fresh, Keyword-Rich SEO Content!

I always tell people that the single best thing you can do for your online business is to blog. I’m not sure if they believe me, but even the ones that do are very hesitant to actually go ahead and blog. Some think that blogging is unprofessional or childish or somehow related to the world of a teen pouring her heart out about [name of some young pop star here]. It’s the word…. “blog”. It sounds horrible and has all of these negative...

SEO, Social Marketing and Blogging: It's All Tied Together

To me it’s pretty obvious, but most companies just don’t get it. For SEO, they think there’s a magical “easy button” that you can push to increase their search engine rankings for every term imaginable – without even having those terms on their site. Google is getting smarter and smarter about separating the wheat from the chaff – that is, what sites are good and relevant to a users search and which are garbage, spam sites, perhaps made by black hat...