Why Your Business Doesn’t Need SEO

Why Your Business Doesn’t Need SEO

__________________   Hey, guess what!? You don’t need SEO for your website to be successful! That’s probably an unexpected statement coming from a company that does SEO, right? The thing is, we’re not slitting our own throats here. While you don’t NEED it, SEO is the single best weapon in most websites’ arsenal. It’s all about getting traffic (and the eyeballs associated with that traffic) to your website, right? Well, you can do that in a number of ways. Paid ads are great, like Google AdSense, Facebook Ads, Twitter Sponsored Tweets, Chitika, and any number of other ad networks out...

Lima Ohio’s Origin, The Great Black Swamp, Malaria and Quinine

Lima Ohio was in fact named after Lima Peru. Back in the day, before the 1900s, almost all of northwest Ohio was swampland known as the “Great Black Swamp“. The Black Swamp stretched from what is now Toledo, south almost to Lima and west to Fort Wayne, Indiana. I don’t know about “great” but it sure is black. The Black Swamp made travel a huge problem during the wet seasons, but eventually steps were made to drain the...

Finding The Gold Nuggets In SEO: Keywords

Every business would love to rank first in Google for their keywords. More traffic equals more money, right? There’s a lot of problems with this. First, it’s not that simple. You can’t just increase your ranking for any keyword. For example, “burlap bags” is a term with a huge amount of competition. Even with all the resources and time in the world, you still might not be competitive and on the first page of the search results. So what we do is intensely scrutinize what keywords your business should go...

What Is SEO? (Search Engine Optimization)

SEO stands for Search Engine Optimization. It’s a bad name for it, but it basically means the art of getting your website ranked higher in the search engines, with the overall goal of getting more traffic to your site. SEO is a collection of things that can be done. Over the years it’s meant many different things and many people (black hat SEOs) have tried to game the system and “trick” Google into thinking their site should be ranked higher. This included lots of spammy stuff like keyword stuff the META keyword tag or getting thousands of links from crappy...

Google Hummingbird Algorithm Update Changes The Face Of SEO (Or Not)

Well, Google has done it again – they’ve totally changed their search ranking algorithm, this time calling it “Hummingbird”. They apparently like those animal names. What Is The Hummingbird Algorithm? Google says it’s called the Hummingbird update because it’s “precise and fast” – and also because like many coders at Google, it’s addicted to high fructose corn syrup. (Ok, I made that last one up.) Google announced the algorithm update on September 26th, but the change actually happened a month before...